IPhone

Key features

• STUNNING TITANIUM DESIGN — iPhone 16 Pro Max has a strong and light titanium design with a larger 17.43 cm (6.9″) Super Retina XDR display. It’s remarkably durable with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass.
• BUILT FOR APPLE INTELLIGENCE — Apple Intelligence helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
• TAKE TOTAL CAMERA CONTROL — Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.
• MAGNIFICENT SHOTS— Take your videos to a whole new level with 4K 120 fps Dolby Vision, enabled by the 48MP Fusion camera. The improved 48MP Ultra Wide camera lets you capture mesmerising detail in macro photos and wide-angle shots.
• PHOTOGRAPHIC STYLES — The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, any time.
• THE POWER OF A18 PRO — A18 Pro chip enables Apple Intelligence with a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features and powers AA gaming.
• A HUGE LEAP IN BATTERY LIFE — iPhone 16 Pro Max delivers an incredibly power-efficient performance with up to 33 hours video playback. Charge via USB-C or snap on a MagSafe charger for faster wireless charging.
• VITAL SAFETY FEATURES — With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.

Key features

• BUILT FOR APPLE INTELLIGENCE – Apple Intelligence helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.
• TAKE TOTAL CAMERA CONTROL – Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.
• GET FURTHER AND CLOSER – The improved Ultra Wide camera with autofocus lets you take incredibly detailed macro photos and videos. Use the 48MP Fusion camera for stunning high-resolution images, and zoom in with the 2x optical-quality Telephoto.
• PHOTOGRAPHIC STYLES – The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And you can reverse any of those styles anytime you want.
• SUPER-SMART A18 CHIP – A18 jumps two generations ahead of the A16 Bionic chip in iPhone 15. It enables Apple Intelligence, powers advanced photo and video features, and supports console-level gaming, with exceptional power efficiency.
• LONGER BATTERY LIFE – iPhone 16 works together with the A18 chip to deliver a big boost in battery life with up to 22 hours video playback. Charge via USB-C or snap on a MagSafe charger for faster wireless charging.
• DESIGNED TO LAST – iPhone 16 has a sturdy, aerospace-grade aluminium design with a 15.54 cm (6.1″) Super Retina XDR display. It’s remarkably durable with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass.
• VITAL SAFETY FEATURES – With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.

Key features

• FORGED IN TITANIUM — iPhone 15 Pro has a strong and light aerospace-grade titanium design with a textured matte-glass back. It also features a Ceramic Shield front that’s tougher than any smartphone glass. And it’s splash, water, and dust resistant.
• ADVANCED DISPLAY — The 6.1” Super Retina XDR display with ProMotion ramps up refresh rates to 120Hz when you need exceptional graphics performance. Dynamic Island bubbles up alerts and Live Notifications. Plus, with Always-On display, your Lock Screen stays glanceable, so you don’t have to tap it to stay in the know.
• GAME-CHANGING A17 PRO CHIP — A Pro-class GPU makes mobile games feel so immersive, with rich environments and realistic characters. A17 Pro is also incredibly efficient and helps to deliver amazing all-day battery life.
• POWERFUL PRO CAMERA SYSTEM — Get incredible framing flexibility with 7 pro lenses. Capture super high-resolution photos with more color and detail using the 48MP Main camera. And take sharper close-ups from farther away.
• CUSTOMIZABLE ACTION BUTTON — Action button is a fast track to your favorite feature. Just set the one you want, like Silent mode, Camera, Voice Memo, Shortcut, and more. Then press and hold to launch the action.

iPhone 14 Pro. Capture incredible detail with a 48MP Main camera. Experience iPhone in a whole new way with Dynamic Island and Always-On display. Crash Detection, ¹ a new safety feature, calls for help when you can’t.

Key features

• 15.54 cm (6.1-inch) Super Retina XDR display ² featuring Always-On and ProMotion
• Dynamic Island, a magical new way to interact with iPhone
• 48MP Main camera for up to 4x greater resolution
• Cinematic mode now in 4K Dolby Vision up to 30 fps
• Action mode for smooth, steady, handheld videos
• Vital safety technology — Crash Detection, ¹ calls for help when you can’t
• All-day battery life and up to 23 hours of video playback ³
• A16 Bionic, the ultimate smartphone chip.
• Industry-leading durability features with Ceramic Shield and water resistance ⁵
• iOS 16 offers even more ways to personalise, communicate and share ⁶